ASA is investigating many complaint(s) about 'Waters And Stanton PLC' ( WSPLC ) AirNav RadarBox Advertising.
The ASA has launched a formal investigation into the Waters And Stanton PLC AirNav RadarBox Advertising and will publish our findings.
"The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media, including marketing on websites.
We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes".
[Read more here]
Re: What Makes AirNav Systems the Market Leader?
Waters & Stanton WSPLC Blog: http://blog.wsplc.com/?p=362
Quote from: Anmer on June 23, 2011
Hope ASA is keeping an eye on AirNav ShipTrax AIS advertisements
The ASA has launched a formal investigation into the Waters And Stanton PLC AirNav RadarBox Advertising and will publish our findings.
"The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media, including marketing on websites.
We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes".
[Read more here]
Re: What Makes AirNav Systems the Market Leader?
Waters & Stanton WSPLC Blog: http://blog.wsplc.com/?p=362
Quote from: Anmer on June 23, 2011
I must admit this Waters & Stanton advert on the back of Airliners World made me smile. I suspect it didn't do the same for the other virual radar suppliers who may want to speak to Essex Trading Standards.
"Now Recognized as the Leader in Desktop Radar" By whom?
1. "The competition fades away". There's never been so much competition as there is now!
2. "RadarBox becomes the leader". Leader in what and how is the "lead" measured?
3. "Now being used by the BBC". "Now" or 3 years ago? And even AirNav didn't claim it was the BBC - "AirNav were recently approached by a production company working for the BBC"
4. "Canadian Space Authorities". It was a college project at the Royal Military College of Canada and "space" didn't even come into it.
5. "Recently Boeing adapted it for their Dream Liner project". Not true. It was used by Goodrich Aerospace Corporation not Boeing and "recently" was 12 months ago.
The worrying thing is that anyone who isn't aware of the tendency of both AirNav and W&S to "embellish" will be duped by these unsubstantiated claims.
Even more worrying the adverts states that "The Pro version includes....connection to the AirNav server for live world tracking".
Last time I checked, "live" data was an additional subscription of €15 a month. Now that is very naughty.
After this advert appeared in the July edition of Airliner World I, personally, referred it to the UK's Advertising Standards Authority since it was highly misleading and could entice someone to buy a RadarBox on the basis of the misleading claims. I'd do the same if Kinetic or any other virtual radar supplier issued a misleading advert. Reporting an advert is very easy, just fill out an online complaint form in one single step.
"Now Recognized as the Leader in Desktop Radar" By whom?
1. "The competition fades away". There's never been so much competition as there is now!
2. "RadarBox becomes the leader". Leader in what and how is the "lead" measured?
3. "Now being used by the BBC". "Now" or 3 years ago? And even AirNav didn't claim it was the BBC - "AirNav were recently approached by a production company working for the BBC"
4. "Canadian Space Authorities". It was a college project at the Royal Military College of Canada and "space" didn't even come into it.
5. "Recently Boeing adapted it for their Dream Liner project". Not true. It was used by Goodrich Aerospace Corporation not Boeing and "recently" was 12 months ago.
The worrying thing is that anyone who isn't aware of the tendency of both AirNav and W&S to "embellish" will be duped by these unsubstantiated claims.
Even more worrying the adverts states that "The Pro version includes....connection to the AirNav server for live world tracking".
Last time I checked, "live" data was an additional subscription of €15 a month. Now that is very naughty.
After this advert appeared in the July edition of Airliner World I, personally, referred it to the UK's Advertising Standards Authority since it was highly misleading and could entice someone to buy a RadarBox on the basis of the misleading claims. I'd do the same if Kinetic or any other virtual radar supplier issued a misleading advert. Reporting an advert is very easy, just fill out an online complaint form in one single step.
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