LONDON (CNN) - Senior business figures and other VIP travelers face a new type of scrutiny when flying, with BA's move to search Google Images to identify high-profile frequent fliers.
The measure is part of the British Airways "Know Me" program, which aims to provide a more personalized service to the airline's frequent fliers.
In the words of BA's head of customer analysis, Jo Boswell, the airline is aiming "to recreate the feeling of recognition you get in a favorite restaurant when you're welcomed there, but in our case it will be delivered by thousands of staff to millions of customers."
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The measure is part of the British Airways "Know Me" program, which aims to provide a more personalized service to the airline's frequent fliers.
In the words of BA's head of customer analysis, Jo Boswell, the airline is aiming "to recreate the feeling of recognition you get in a favorite restaurant when you're welcomed there, but in our case it will be delivered by thousands of staff to millions of customers."
more........................