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Over the next fortnight, Tesco is piloting the first interactive virtual supermarket in the UK at Gatwick Airport’s departure lounge. The virtual Tesco has four interactive screens that allow customers to slide and reveal shelves with a range of 80 items. When a customer finds one they want to buy, they can scan the barcode for the product with their smartphone. This allows consumers to order a basket of essentials that can be delivered the day they arrive home.
The technologies available with smartphones are growing quickly and mobile commerce is the fastest growing part of the retail market. Interactive Media in Retail Group expects m-commerce to make up about 15% of all sales made over the internet by the end of 2012. Already, over 25% of consumers have used their smartphones to surf websites while they shop.
This has left some retailers lagging behind, and Tesco believes its latest technology will appeal to passengers at Gatwick Airport. This is one of the most bustling times of the year, and tens of thousands of travellers will have time to waist while they wait for connecting flights. The virtual grocery store has been positioned in the North Terminal, where it will be trialled for two weeks.
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Customer-Using-Virtual-Tesco.jpg
The technologies available with smartphones are growing quickly and mobile commerce is the fastest growing part of the retail market. Interactive Media in Retail Group expects m-commerce to make up about 15% of all sales made over the internet by the end of 2012. Already, over 25% of consumers have used their smartphones to surf websites while they shop.
This has left some retailers lagging behind, and Tesco believes its latest technology will appeal to passengers at Gatwick Airport. This is one of the most bustling times of the year, and tens of thousands of travellers will have time to waist while they wait for connecting flights. The virtual grocery store has been positioned in the North Terminal, where it will be trialled for two weeks.
more..........................................
Customer-Using-Virtual-Tesco.jpg