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American Airlines to unveil new logo

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  • SoCalBrian
    American Airlines has introduced new livery that's meant to be light,
    vibrant and modern.,198977.story

    more of the new logo on AA stuff photos

    Behind the Scenes - Creating American Airlines New Look, Logo and Livery

    N908NN 737-823 (First Flight 05-11-2012) - new logo

    N908NN - FlightRadar24 Tracking.

    Leave a comment:

  • scanhorse
    American Airlines head: It's more than just new paint

    (CBS News) When American Airlines CEO Tom Horton appeared before the press on Thursday, he didn't announce the beleaguered airline had emerged from bankruptcy or that it would merge with another airline; instead, he revealed a new logo and a bold new plan to re-brand the iconic airline.

    "We've been modernizing everything about this company, starting with our entire fleet of airplanes," he said.

    American Airlines is undergoing a surprise makeover. The extensive effort includes painting more than 600 planes - 550 of them brand new. There will be new kiosks at every airport, all-new uniforms, improved cuisine for passengers, and advanced technology for flight attendants.

    Yet some people who are keeping the airline flying through Chapter 11 are wondering if the company has its priorities straight.

    Speaking one-on-one with CBS News travel editor Peter Greenberg, Horton said it was a strategic decision on his part to change the image of the airline. "But it's more than that -- it's about creating a more modern and refreshing travel experience for our customers. So all the things we have been doing have been building up to that."

    But for all the fanfare, perhaps most surprised by the announcement were the employees who recently agreed to contract concessions.

    "American Airlines management is very concerned about rebranding this airline and rolling out this new plane for their customers -- and that's all good, but it's only putting fresh paint on a house with a bad foundation," said Scott Shankland of the Allied Pilots Association.

    It's a foundation fraught with a bankruptcy filing in 2011 and bitter negotiations that go back years with the carrier's ground workers, pilots, and flight attendants.

    Laura Glading, president of the Association of Professional Flight Attendants (APFA), said the airlines wanted "everything" from them in their negotiations. "I testified in court by saying, 'Look. If you want to shoot us in the head, go ahead and shoot us in the head. But don't hand us the gun and ask us to do it ourselves.'"

    American Airlines introduces new logo
    American Airlines agents narrowly reject union bid
    AMR board to study merger option

    much more...............................

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  • scanhorse
    started a topic American Airlines to unveil new logo

    American Airlines to unveil new logo

    American Airlines announced Thursday that the company would unveil a new logo and "livery."
    The company’s CEO Tom Horton will debut the new look via an on-demand digital stream at 10 a.m. Click here to access the stream.
    “While American Airlines completes the evaluation of whether a merger could build on its strengths, it is important that it remains steadfast in the work that has been done and continues to be done to modernize the airline,” the company said in a news release.
    “With the inaugural flight of the Boeing 777-300ER just weeks away and nearly 60 new aircraft coming this year, now is the time to unveil the new, more modern look,” the company added in its statement.
    On Wednesday, Horton sent a letter to employees telling them to focus on making a new American Airlines a reality, theDallas Business Journal reported.
    American’s parent company AMR Corp.(Pink Sheets: AAMRQ) is said to be completing its evaluation of a potential merger with US Airways Group (NYSE: LCC). Horton's letter did not address what the progress is of that evaluation or of the company exiting bankruptcy as an independent entity, according to the Business Journal.
    American, which has its second-largest hub at Miami International Airport, also announced Wednesday that it would be hiring 80 workers in Miami.

    American Airlines debuts new, modern look

    Last edited by scanhorse; 2013-01-18, 06:31.