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Soon to be Virgin Australia controlled Tiger Airways Australia has been rebranded as Tigerair, with the airline’s first aircraft to feature a revised livery and logo unveiled at Melbourne Airport this morning.
The name change and dropping the leaping Tiger logo for large ‘Tigerair’ titles promises to be the first step in the airline’s rebranding and repositioning as it comes under Virgin Australia control and seeks to move on from the brand damage caused by its 2011 grounding, turn around heavy financial losses, and grow to become a more aggressive competitor to Jetstar in the Australian low cost airline market.
personally, I preferred their previous livery.
The name change and dropping the leaping Tiger logo for large ‘Tigerair’ titles promises to be the first step in the airline’s rebranding and repositioning as it comes under Virgin Australia control and seeks to move on from the brand damage caused by its 2011 grounding, turn around heavy financial losses, and grow to become a more aggressive competitor to Jetstar in the Australian low cost airline market.
personally, I preferred their previous livery.