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Qantas severs ties with BA / signs deal with Emirates

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  • Qantas severs ties with BA / signs deal with Emirates

    Qantas severs ties with BA and signs new deal with Emirates

    Qantas has signed a groundbreaking decade-long partnership with Emirates and axed its long-standing relationship with British Airways, marking a huge strategic shift by the Australian carrier.

    The airline will move its hub for European flights to Dubai and enter a 10-year commercial relationship with Emirates.

    Qantas said the agreement would go “beyond codesharing” and would include network collaboration, coordinated pricing, sales and scheduling, and benefit-sharing.
    However, neither airline will take equity in the other.

    Qantas will launch daily A380 services from both Sydney and Melbourne to London via Dubai, meaning that together Emirates and Qantas will offer 98 weekly services between Australia and Dubai.

    Qantas will be the only other airline operating to Terminal 3 and the new purpose-built A380 concourse at Dubai International Airport.

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    Qantas deal with Emirates will lead to falling fares to European destinations

    AIRLINE travellers will be the big winners in Qantas's new code-share deal with Emirates, as fares fall by as much as $200 to some destinations in Europe.

    Direct flights into Paris, Rome, Dublin and Copenhagen mean passengers will avoid London airport taxes, with Qantas confirming it will pass on the savings.

    The new "Falcon route" will also shave hours off travel times as passengers avoid stopovers in London or Frankfurt.
    More than 300,000 travellers each year are expected to benefit.
    Tourism & Transport Forum Australia spokesman Justin Wastnage said airport taxes were a factor when people were choosing holiday destinations.
    "Taxes do change people's behaviour. This is definitely a win for passengers, the only loser is the UK treasury," he said.
    The UK's Air Passenger Duty is $140 a person, after an 8 per cent rise in April.
    Mr Wastnage said the Qantas deal would also increase competition on "open jaw" tickets, where passengers fly into one city but leave from another.
    He said under Qantas's arrangement with British Airways, all long-haul flights to continental Europe had to travel via London.
    "Australian travellers still have a soft spot for London but they fly out of a different port at the end of their holiday," he said.
    It comes as the airline considers a new multi-million-dollar marketing deal with model Miranda Kerr as its face to lure Europeans to travel to Australia.
    The campaign is expected to feature the Blue Mountains, the Gold Coast, the Melbourne Cup Carnival and Tasmania's wilderness.
    Tourists from England, France, Italy, Germany and Spain are likely to be the targets of the blitz because Emirates has flights into more airports in Europe, in cities such as Nice, Birmingham, Dusseldorf and Barcelona.
    Qantas Group chief executive Alan Joyce said the airline was speaking to Emirates "about how we can work together to market Australia to the world".

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