IT MAY not trip off the tongue like the Flying Kangaroo but RedQ is emerging as the most likely name for Qantas's latest spinoff, an ultra-premium airline aimed at executives travelling in Asia.
Qantas is attempting to trademark the name in Australia which, branding experts say, borrows heavily on its heritage but is distinct enough to signal the arrival of a new player in the global aviation game.
The company has kept under wraps the finer details of its plans for the executive-styled airline, but BusinessDay has learnt that Qantas's lawyers have lodged several trademark applications, including those for RedQ, RedQ Executive Express, RedSky and OneAsia.